Substance

 

Digital Ingenuity Designed

Creatively Led, Strategically Driven, Digitally Native, Customer Obsessed, We Are Substance

Go

all media is social with the right idea

Powering 43 clients, 20 brands, 94 sites, 51 logos Today

We are a full service digital agency located in the heart of New York City.
We are an idea company that makes advertising, mobile apps, films, photography,
books, donuts, web sites and rock n' roll.

Our Services

@substance we believe in people, the power of their ideas and the influence of their voice.
we are marketers who drive strategy and business changing innovation. we are storytellers, film makers, coders, writers, musicians, engineers, activists, publicists, strategists, architects and artists who love connecting people to enduring brands.

we create immersive brand experiences, original content, entertainment and media platforms that act as social catalysts which connect people to brands.

Strategy
Design
Technology
Media
  • Strategy

    We change customer behavior.

    There’s more to human behavior than meets the eye. Planners uncover cultural insights and trends that create new opportunities and meaning for brands. Research is the beginning and end of our process. We listen, learn, plan, and then optimize. Our planners work closely with media and analytics to create impactful, integrated, measurable strategic platforms. The media team fuses planning and buying to target and attract new customers. In traditional agencies the strategy discipline is disparate and works in silos. At Substance our strategic offering links the consumer ecosystem together by rejoining Media, Planning and Analytics under one roof.

  • Design

    We are image makers.

    Copy, Art and Architecture are the intersection of what makes enduring brands.
    Our visual design team builds brands through the core tenets of graphic design.
    We create visually stunning images, functional, useful interfaces, and powerful video content.

    We are storytellers. The brand world encompasses many different kinds of
    content—Our writers create stories that span online advertising, corporate and product websites,
    blogs and social media, editorial content, video demos, and more.

    We are architects. How customers interact with your brand is crucial to your success.
    The Interaction design team creates intuitive, engaging experiences that your customers want to visit, use, and return to.

  • Technology

    We engineer change.

    Everything we do is powered by technology, which, along with design, has built culture of creative leaders.
    Our technical aptitude spans every team. We have produced thousands of solutions for our clients. In 1999, we created the first mobile gaming
    platform that married voice recognition and and XML on a mobile device for the Matrix movies.
    This work has been recognized internationally and highlights our unique synthesis of creative excellence and technical innovation.
    We practice technology as a creative discipline.

  • Media

    All media is social with the right idea.

    Whether it is a third party review, LIKE or a custom buy with a television network we understand the power of the right media plan.
    @Substance we know it’s not enough to upload a bunch of videos or ads to YouTube. Substance specializes in craftingPR and Media plans that cause a groundswell of
    conversation across all media platforms to build a brand image or create an lasting connection between your brand and customers.

Substance

LEADERSHIP

We believe in people, the power of their ideas and the influence of their voice.
We are marketers who drive strategy and business changing innovation. We are storytellers, film makers, coders, writers, musicians, engineers, activists, publicists, strategists, architects and artists who love connecting people to enduring brands.

Joanna
Peña-Bickley


A believer in magic, an arbiter of the new, and a student of the interesting, Joanna a matchmaker between brands and their customers. Read More

Christopher Ian Reichel


Veteran. Creative Leader. Product Innovator. CI brings a sense of adventure, style and culture to every brand he touches.

Alex
Sinclair

Journalist. Writer. Documentary Film Maker. Her words have the power to make people FEEL. When they 'feel', they 'act.'



Marc
Rappin

Passionate. Strategic and Innovative. Marc has a proven track record driving business innovation and business growth with positive ROI.


Portfolio

We dream big and strive for business results.

  • All
  • UX / UI
  • Campaigns
  • Brand Platforms
  • Social Media
  • Relationship Marketing

Contact Us

Do you need a digital makeover? A social strategy that drives business results?
Or a new product or service extension of your brand?
Drop us a line using the form below. We love to connecting to other passionate people.

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